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Product Design is the Key to Success

 

So you have been busy building your business. You have concentrated on marketing. You've got gotten on the market and posted to Facebook and Twitter. You have posted your story on all of your sales pages. You've got created your blog. You have even written articles and posted them all around the web. You have hung around forums and posted 'till you were told to stop. You have been building your brand like gangbusters.

 

 

But have you ever forgotten something?

 

 

The biggest model success factor isn't marketing. It's delivering on your promises. It's delivering a quality product to your customers.

 

 

And for these of us creating learning content material meaning your biggest success factor is product creation. You see it's in product design and creation that most of your quality is going to be in-built -- or left out.

 

 

In the quick time period, folks listen to your branding efforts. Your marketing is a key factor in creating their opinion of your quality. They listen to your promises -- both acknowledged and implied -- after which make a decision. Your marketing will convince individuals that you just do know what you might be doing. And that you simply will deliver a quality product.

 

 

But in the long term, they will judge you by how well you really deliver on these promises. They decide you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing business growing a long term relationship with your prospects is a key to success. That's why list building is so important.

 

 

And when creating courses and eBooks and different information products the biggest influence on your quality is the way you design and develop your products.

 

 

Quality in a learning content material product is measured on three levels.

 

 

The first is content. However your prospects -- your audience -- are taking your course exactly because they do not know the content. They're there to learn the content. So their judgment of the quality of that content material is different. It is not based mostly on how well you know your subject.

 

 

Instead your clients will judge your content material primarily based on how well it meets their needs and expectations. Did you design the product to resolve a particular problem they are having? Did you design your product around their motivations? That is how they will decide your content.

 

 

The second thing they will choose you on is organization. Do you appear to understand the topic well sufficient to current it in order that they understand? Do you go off into odd areas? Do you make logical sense in your presentation?

 

 

Finally they will decide you based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be friendly and simple to speak to?

 

 

However it's not that simple. You see the way you deliver quality content entails closely identifying and concentrating on your customer. And that same target customer you defined in the product design and creation process will be used for all your contacts with your customers. Including making your marketing goal your desired customer. So your quick time period affect finally also depends upon the quality of your product design process.

 

 

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